Daniela Brooker 2

YOU ARE AMAZING - process of development for Samsung's LOVE NOTE

 I received a brief to create a postcard, illustrated, with the theme about 'love'
a lovely brief, but very open [although specific requirements about sensitivity towards religion, swearing/ anything offensive!] which I'm just as happy to do [although as you see i thought a nice big red "fuck yeah!' would be great obviously didn't continue that...

 I began as always, doodling out ideas in my sketchbook, knowing no-one will look at the ridiculousness [until i blog it like so] and generally thinking with my hands as much as my imagination

i chopped down some paper to make some 'dirty' prototypes. 

quick tests to gauge using the postcard size and realise a couple ideas.

At this point i felt i wasn't too delighted with going for hand drawn approach, and the best idea i had about love was the simplest: what is the most favourite thing i like to tell my lovely girlfriend? 

[and what does she like to hear!]

so it was easy from that point on thinking of it in terms of literally as if i was doing for someone i love

'you are amazing' just had to be done, and when said out loud to real humans, 

was agreed it'll be an amazing postcard.

so i knew what i wanted to say, and i knew i wanted it clear. 

so i gleefully rubbed my hands to have a chance to mess about in a letterpress studio

Letterpressing some roughs i knew would give me a rough, textured feel

having something clear, clean, established such as type, but having it hand made would bring about an element of honesty, of actual love for the process, and simply love of craft.

Using some choice 'faces, i mocked up some roughs, and brought them back into photoshop for better compositional control and for speed. as much as i love letterpress, this approach works best for me, especially for something that will exist digitally anyway

This is the first submission which was well received,

but after feedback it was felt the kind of flash effect for the background could be seen to have connotations of the japanese war flag. didn't see that myself, so another good reason to have feedback

with that in mind, i played around to offer a variety of options, and a variety of compositions, 

also including elements to make this much more obviously to do with love 

heres a few of my favourites...

 As you can see, i spent a lot of time tweaking just even simple elements to get the most of the design

From then on, some of the favourites of samsungs was discussed.

- and this below one chosen for use!

and a very good choice it is too. 

you can have your own one or send one of these to someone you love for free HERE

Work Experience Blog

Hello you lovely amazing talented people,
Ive started a new blog just for my work experience
why not take a look. it'll be amazing


http://benjaminrider.wordpress.com/

illustration video

Introduction from Jean Jullien on Vimeo.


been hunting for this for ages!

first saw this at YCN when i was doing that fair trade brief for DPStudies last yr, just discovered itby chance on many stuff.com

what i like about it is the simplicity but through that simplicity its actually really intelligent
i think from watching this video encouraged me to go out and buy a load of brush pens

right its 6 in the morning.time for work

The Pinnacle of modern film making [THIS IS AMAZING!!!!]

Typo london 2011

Thanks you FDA DGC and thank you Jeff Faulkner from XBOX. thanks to you i got to go to Typo london 2011. I definitely made the most out of it and was lucky to be one of the 20 to do the calligraphy workshop! 

As everyone had much better cameras than me, and are probably take much more interesting photos than me, i thought it would be a nice idea to sketch some of the speakers I went to see.

We're making a newspaper inspired by this even. or well at least as a starting point, if this even was inspiration than I'm already losing hope. I am very thankful to go to the event and i took a lot from it, BUT

I was disappointed at the organisation, the place it was held and some of the talks were very dry, or with one particular well known individual, the same old stuff I've seen before and with no energy. 

If i had paint the £700 odd quid i would of been very disappointed.

wasn't even that much type there to be honest. having said that there was loads of great stuff and I learnt loads. anyway heres some of my sketches of this years typo london!

Jeff Faulkner from xbox
-thanks to him me+some other DGC student got to go

cheers jeff!

this woman sat in front of me had a massive bird shit stain right there on here leg
it definitely wasn't random toothpaste or tipped

neville brody
aka "nev"

this is the founder of 'its nice that'

this is one of my favourite drawings, as, I'm not sure why I've drawn him with double eyes

When i was taught to draw from life, It was drummed into me-quite rightly- to make it as close to what you see as possible
but through this little mistake I quite like exaggerating or adding things, as its just a drawing it has a kind of believability about it.  ill muck about with that a bit more i think

General observation of the typo london go-fers

the king of ghana
[it really is]

sketch notes are the best thing in the world
this illustrator was very inspiring for me

mikey beirut

this is laurence weiner
and that is his beard.

Insanely brilliant screenprinty collage by Greg Gossel: THIS IS AMAZING!!!!

Graphic Portrait.

Recent Portrait done.
I started with a photo and worked from there
the actual layout is all done digitally, then screen printed!

I did do a background for it, so i could register a colour underneath
[the final blue+yellow is the only one i liked]

as you see i really liked just printing the top layer, inverting it and printing a darker colour on top
so simple!
but i feel really effective.

This is the Portrait i chose to have framed and presented to the client
they loved it!