workshop.12 -london Souvenirs

This was a great little workshop. was new, was fun it challenged what i know and reveiwed some important skills shown earlier in the course

for me the overall point was reveiwing,learning and practicing some EXCELLENT research and anylising techniques that can be applied accross a range of different  subjects

-We were each tasked to bring in a typical tacky london souvenir. 

I brought in a cheap postcard of the union jack on it. but there were some fantastic offerings, i saw andy brought in tourist 'i love london' toilet roll.genius. i think my personal favourite wer max's nightmareish london dolls. cheaply made out of plastic and childrens nightmares.

WHAT TO LEARN:

we split into groups of 3 and practiced the kipling method of

WHO 

WHAT

WHY

WHEN

WHERE

HOW

and spend at least 5 minuites doing this. the point is after a few minuites all the obvious questioned get asked and you start thinking differently and thinking of the more bizarre creative and interesting questions after this time.

-also we can overlook the most obvious questions/points too and this brings it into focus.

-Uncover interesting and less obvious way of looking and thinking about the subject/object

-to be PLAYFUL and CHILDLIKE in our thinking, [to be more open, less judgmental in a way] childrens imaginations are very questions based,generating mad ideas-WHICH AS DESIGNERS WE SHOULD TRY TO DO

-to give yourself a research brief-QUESTIONS NEED ANSWERS.research is answering the questions

-to question and think about the subject for OTHER PEOPLES PERSPECTIVES.to be able the empathise with a target audiences/clients NEEDS/REQUIREMENTS all different from your own

 

after thinking of this put the THREE MOST INTERESTING QUESTIONS TOGETHER TO CREATE A RESEARCH BRIEF

1.DOMINANT IDEA

listing all the obvious things,the things you cant help notice or think about

make a list.to be creative refer to this list as THINGS TO AVOID

2.CONCEPT CHALLENGE

to create ideas that REVERSE EXAGGERATE DISTORT 

APPLY WISHFUL THINKING TO THE DOMINANT IDEA.do this to generate ideas that are just CRAZY IMPOSSIBLE ILLEGAL WRONG NON-PRACTICAL WEIRD INSANE DANGEROUS ideas that would simply not be realistic or useful

The point of this is to escape our normal way of thinking and allow our imaginations to run free. By stretching out our minds and thinking of strange and wonderful ideas we're playing with the obvious and known.

THE IDEAS YOU COME UP WITH SHOULD BE AS STRANGE AND AS IMPOSSIBLE AS POSSIBLE

we were then tasked to apply either one of the concept challenges or 3question brief to create a visual bu by this stage the fire alarm went off so we didnt get a chance to do this. 

-but these methods are incredibly useful and i will apply these throughout the book and work i make.this is why im not going to make an individual chapter about it but it will be mentioned.